PETALING
JAYA (June 9): Jalin Realty International and KE Holdings Inc have signed a
memorandum of understanding (MoU) in a virtual ceremony today to create a
partnership and offer Realsee property virtual reality (VR) technology to
Malaysians.
The
MoU was signed between Jalin Realty group chief executive officer (CEO) Ian
Chen and KE Holdings Inc VP Hui Xin Chen. Hui is also the CEO for Beike
Realsee.
The
MoU will see the collaboration available in most offices of Jalin Realty,
including Malaysia, Australia, Singapore, Indonesia and Hong Kong. The ceremony
was also witnessed by Housing and Local Government Minister Datuk Zuraida
Kamaruddin.
Jalin
Realty is an international real estate company with more than 30 years of
experience. KE Holdings, meanwhile, is an integrated online and offline
platform for housing transactions and services. Beike is a platform for
property listing, and one of its services is Realsee VR technology.
In
his welcoming speech, Chen noted that the collaboration aims to accelerate
digitalisation across the global real estate industry, by ensuring quality
services, increasing efficiency and overcoming current issues in the industry.
In
commenting on the differences between Realsee and other similar property VR
technology, he explained that Realsee comes with additional features such as an
information card with the details of the property, Google map, as well as
direct agent contact.
"There
are also more functions coming up, such as AI (artificial intelligence) staging
to see how the property is staged; live virtual tours between agents and
clients; as well as recording the viewing process," he said during the
virtual event.
Together
with Beike, Jalin Realty will be providing free 3D virtual property VR hosting
service, valued about RM5 million, for a period up to six months. The eligible
parties are Malaysian developers supporting the Home Ownership Campaign,
Malaysian property owners planning to sell or rent their property, as well as
property agents with existing property listings. Also, Jalin Realty will
provide free tour creation for interested homeowners in the Klang Valley.
Commenting
on the outlook for the property market, Chen added: "Property markets
in different countries perform differently… for example, property markets in
Singapore and Australia are very hot because the borrowing rate is low and
local money is circulating. In Malaysia, many people are buying properties as
well and the market is still active. The 3D tour will help in terms of viewing
and showcasing the properties locally and globally."